As the demand for environmentally friendly and sustainable products continues to grow, so does the number of brands and businesses that make claims of being "green" or "eco-friendly". This marketing technique, known as greenwashing, can be misleading to consumers and cause harm to the environment. Spa professionals who sell cosmetics must be vigilant in spotting greenwashing and choosing products that are truly sustainable. In this article, we will explore what greenwashing is, the warning signs to look out for, and how to avoid it in cosmetic products. What is Greenwashing? Greenwashing is a marketing technique used by companies to create the impression that their products or services are environmentally friendly or sustainable, when in reality they are not. The term "greenwashing" was coined in the 1980s by environmentalist Jay Westerveld. Companies may use misleading labels, vague or unsubstantiated claims, or manipulative language to create a false impression of their products' sustainability. Greenwashing is a form of deception that can mislead consumers (and spa professionals alike) into thinking they are making environmentally conscious choices, when in reality, they are not. This can lead to negative consequences for the environment, as consumers may continue to buy products that harm the environment, believing they are doing the opposite. Warning Signs of Greenwashing To avoid falling prey to greenwashing, spa professionals must be aware of the warning signs. Some of the most common signs of greenwashing include:
How to Avoid Greenwashing Spa professionals can avoid greenwashing by following these steps:
Unfortunately, greenwashing is a common and deceptive marketing technique that can harm both consumers and the environment. For spa professionals who use and retail cosmetics, it is crucial to be aware of the warning signs of greenwashing and to choose products that are truly sustainable. By doing their research, looking for third-party certifications, and encouraging transparency from companies, spa professionals can help protect their clients and the planet from the negative effects of greenwashing. As consumers become more environmentally conscious and demand more sustainable products, it is likely that the trend of greenwashing will continue. However, by staying vigilant and informed, spa professionals can help promote genuine sustainability in the industry and make a positive impact on the world around us. Let's work together to create a more sustainable future for ourselves and for generations to come. from WellSpa360
Second hair needs intensive and special care, especially after the summer. The gfh, Society for Hair Aesthetics, gives tips on how to care for a second hair in the bathroom at home: Summer is coming to an end and often the hair has suffered from high temperatures, strong sun and UV radiation. Now it's time again: get to the hair care! For people who rely on hair replacements due to hair loss, this means a little more than just jumping in the shower. Scalp protection and professional care It is important to use the right hair replacement care products, because normal hair care products are only suitable for natural hair that has grown, but not for hair replacement. Special products ensure a long life for the hair replacement. The overall durability of the hair replacement depends on how often the hairpiece or wig is worn and how professionally it is treated and cared for. A permanent hair integration, for example, has to be removed and reattached every four to five weeks, since your own hair continues to grow. Under these conditions, a hairpiece can last between eight and ten months. Second hair: washing, caring for, styling Basically, it is important to distinguish whether the wig or hairpiece is made of real hair or synthetic fibers. Because the requirements for care and handling are fundamentally different. Real hair is basically treated like your own hair: it can be washed, blow-dried, treated with curlers and straighteners, even dyed and permed. However, as with natural hair, the hairstyle only lasts a few days. Human hair care - this is how it works:
Synthetic hair care - Do's & Don'ts Do's:
Don'ts:
Source: gfh, Society for Hair Aesthetics from TopHair.de
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May 2024
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